A ring made with actual Beamish, but you can’t buy it.

Beamish barter-ring

Beamish
Integrated Campaign

A first-born child, a flat cap, two wedding invites, a flat in Amsterdam, a car, several dogs and a human soul. Just some of the things people have offered to exchange for one of the extremely limited-edition Beamish rings.

We commissioned Dublin jeweller Joshua Reynolds to craft an extremely limited run of sterling silver signet rings featuring the Beamish ‘B’. Each ring includes a few drops of the Cork stout, dehydrated and reformed into a Beamish ash before being infused into resin to form the iconic ‘B’.

Desirable? Very. Purchasable? Absolutely not.

Beamish is a stout of ‘genuine character’ - which is not something that can be bought - so the same rule applied for these rings. If you wanted one (which countless people did) you’d have to swap something with genuine character for it. No exceptions.

 
 
 
 
 
 

Oh, and someone traded their wisdom tooth. Pretty hardcore.

 

Executive Creative Director: Rob Maguire
Managing Director: Kerrie Sweeney
Head of Strategy: Sarah Walsh
Strategy Director: Brónagh O’Donovan
Associate Creative Director: Danny Cullen
Account Director: Rebecca Mullen
Account Executive: Neelanjan Sengupta
Senior Art Director: Paul Kinsella
Senior Copywriter: Blaise Hoban
Head of Design: Eimear O'Sullivan
Designer: Trevor Nolan
Designer: Jude Quilty
Designer: Kevin Hughes