Before Taylor & Travis There was susan & Francis.

The Love Story before love story

EPIC The Irish Emigration Museum
Integrated Campaign

When the biggest popstar in the world comes to town, everyone wants to be part of the conversation, but only a few have the ability to start their own. 

We commissioned a genealogy study, uncovering Taylor Swift’s previously unknown Irish heritage, and turned that ancestry report into a song. 

Her biggest hit, rewritten from the pov of her great-great-great grandmother, performed by a social media star, and one of her biggest fans.

While everyone was talking about Taylor Swift, we reached 13 million people and achieved 500k earned media, while talking about her great-great-great grandparents.

- ICAD Awards 2025 Silver - Earned Media Campaign
- ICAD Awards 2025 Bronze - Use of Music