We Turned Ireland’s most Iconic Box Into a Symbol of hope
It’s Not just a box
Trócaire
Integrated Campaign
The Trócaire Box is an Irish cultural symbol - instantly recognisable across generations. It’s a familiar presence in homes, schools, and communities, representing who we are at our best: a nation that cares, gives, and stands with others.
So this year, we used the iconic Trócaire Box itself as a creative device to frame the lives, hope, and change made possible through Irish generosity.
And this was trócaire’s biggest box.
over 36,000 times bigger.
Rob Maguire: Executive Creative Director
Kerrie Sweeney: Managing Director
Brónagh O’Donovan: Strategy Director
Harry Hughes: Strategist
Niamh Ryan: Associate Creative Director
Terri Turner: Business & Operations Director
Neelanjan Sengupta: Senior Account Executive
Paul Kinsella: Senior Art Director
Blaise Hoban: Senior Copywriter
Jude Quilty: Junior Designer
Kevin Hughes: Motion graphics designer
Eimear O’Sullivan: Head of Design
Trevor Nolan: Production Lead & Senior Designer